When The Commons opened in 2002, the campus’ newest hangout immediately had a student touch – animated logos that served as transition points on the building’s video messaging network, created by interns from UMBC’s Imaging Research Center (IRC). Located at various points in the building, the network included four flat plasma screens, a video wall, and video projection screens offering a variety of campus news and information. In between messages, viewers saw the animated versions of The Commons logo. Think MTV and its well-known logo that takes on several themes and personalities.
University Center Director Joe Regier was “blown away” by the students’ productions. “I was amazed by the quality and breadth of the work. They understood exactly what we were looking for. To have students rather than an outside firm helping to brand this facility is very exciting since they have a more intimate sense of how to connect to their peers. Their work brings the place to life right off.”
Researchers and Creators
Client: The Commons, UMBC
Description: Animated Treatments of The Commons Logo
Logo Design: Jim Lord
Project Oversight: Dan Bailey, Brinton Jaecks
Design and Direction: Steve Fall, Monica Gallagher, Bette Lawhon, Dan Marsh, Sean Miller
Imaging Research Center, UMBC © 2024